But two points: Firstly, these people were going to buy confectionary after the film anyway – you already had people ready to spend money on chocolate. (this experiment hasn’t been done, but it sounds plausible to me). This means that if you show a cinema audience of 1000 people, say, a 20 ms exposure of a Mars Bar and then measure how many more Mars Bars are sold in the foyer 10 minutes after the film you might find a 1% increase in Mar Bar Sales. pictures not seen consciously, words not heard consciously) the effects are always statistical and small. Even that may be an exaggeration.Īlthough you can measure the effects of subliminal stimuli (e.g. The title of the section in Mind Hacks should give you a good clue as to scientific opinion “Hack #82: Subliminal Messages Are Weak and Simple”. I’m no expert on subliminal messages, but I did some research on it a few years ago, and again recently for the book. “And that meaning had directives implanted,” she says. He thought he would meet the Beatles, he even sent some telegrams.”Īnd, Wiehl adds, the cult leader’s followers believed Manson alone could translate the lyrics’ meanings to them. He believed they were all tuned in together. “He believed they were singing about the same thing he already knew about. “‘Helter Skelter’ became a symbol,” he told the magazine. “The fact that Manson was feeling rejected and isolated from society, that lyric interpretations were popular at the time, and that Manson needed a new ‘project’ to keep the followers in his Family occupied and on his side, likely led to his fascination with the Beatles’ lyrics and the use of ‘Helter Skelter’ to motivate the murders committed by his Family,” she says.Īccording to Greg Jaksobson, a witness for the prosecution who gave a 1970 interview under the pseudonym Lance Fairweather to Rolling Stone, Manson believed the Beatles were spokesmen. “While he previously was most interested in his own music career-and engaging in group sex with his ‘Family’ members-his attention now turned to the lyrics of Beatles’ songs to guide his Family and the purpose for their future,” she says.įox says it’s important to note that it wasn’t uncommon to read into song lyrics in those times, noting that the “White Album” is also famous for creating the “ Paul is dead” conspiracy theory. Specifically, Fox notes, the written and (in his mind) unwritten lyrics of “Helter Skelter.” after the 'Blacks' had 'risen up'-Helter Skelter-and all would be nirvana.”īryanna Fox, assistant criminology professor at the University of South Florida and associate editor of the Journal of Criminal Psychology, says Manson quickly became fascinated with the “White Album” following its late-1968 release. in shambles and only he, Charles Manson, and his followers, who would be waiting in the desert for the exact right time to appear, would come in and save the city,” she says. How Did Charles Manson Recruit His Followers? The 'White Album' Inspires Manson's Dark Fantasyīut, Wiehl adds, as his musical aspirations continued to be dashed in Hollywood, Manson’s anger grew and he turned to the lyrics in the “White Album” to bolster “the scheme that was forming inside his warped mind, a scheme that would involve the entire L.A.
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